Live Workshops

Live marketing training customized for you

Hinge University is pleased to offer live workshops on a wide variety of marketing topics. We can hold them at your office or online. Hinge’s top experts will teach your team directly, so they will be able to interact with the instructors and ask questions. We can configure each workshop to suit—as half-day, whole-day or multi-day sessions.

Currently, we offer the workshops described below, and we will tailor them to your industry and company. If you don’t see what you are looking for and would like us to develop a custom workshop for your team, just ask.

Hinge University

Featured Workshops

Brand Research: The Pathway to Firm Growth

Firms that conduct research grow faster and are more profitable than those that don’t. Why? Because firms that actively monitor their marketplace are better equipped to meet the evolving needs of their clients. In this workshop, we’ll cover:

How firms that conduct regular research increase growth and profitability
How research can help you identify your differentiators
How research helps you better understand your target audience
3 ways to conduct research and how to use what you find
The science behind identifying which audiences you should target

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How Your Website Can Drive New Business and Leads

Is your website producing a dependable flow of qualified leads and new revenue? Is it expanding your firm’s reach to new markets? Is it continually building your reputation? If you said No then you are missing a giant opportunity. And you may soon find yourself at a serious competitive disadvantage. In this presentation, we’ll cover:

Why your website can no longer be an online brochure
How the professional services buyer has changed, and why your website is the key to gaining their trust
How real-world firms are generating up to 5X more leads with their website and reaching more people than ever before
The key components of a modern, high-performance website—and how they work together
How to integrate your website into your overall marketing program

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5 Marketing Strategies to Increase Your Fees

In an increasingly crowded marketplace, is it possible to charge more for your services? In fact, many firms are able to charge above average rates and generate higher profits. How? At Hinge, our research is uncovering exactly what these firms are doing differently. Explore how the best performing firms command higher fees by marketing smarter. In this presentation, we’ll cover 5 key marketing strategies these firms use to differentiate, influence perceptions and improve their margins. And find out how you can implement these same strategies at your firm. Some of the strategies include:

Optimizing referrals
Leveraging Visible Experts
Perception research

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The Data-Driven Brand: How Metrics Shape High-Growth Firms

Branding is among the most misunderstood aspects of marketing today. It’s often approached as an aesthetic question of logo, colors and tagline. In fact, a firm’s brand covers far more territory, including an organization’s reputation and visibility. But to many marketers, there’s an even bigger surprise in store: you can measure your firm’s brand. In this presentation, we will explain how you can use branding metrics to better understand and improve your brand—and grow your firm faster. This workshop will answer a wide range of branding questions, including:

Which metrics measure brand efficacy
How branding metrics can help you make the case for more resources within your organization
How branding metrics can help you budget for marketing
Why firms that utilize branding metrics grow faster

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Strategic Marketing Planning

Developing strategic and actionable marketing plans—plans that actually stimulate a firm’s growth—can be complicated. Who should be involved in the marketing planning process? What technologies should a firm consider? What are the most effective offline and online marketing techniques? How should marketing be used to nurture prospects through the pre-sale and post-sale client journey? This workshop will provide answers:

Practical ways to understanding where your firm stands in the marketplace
How to develop a well-rounded marketing plan, using both offline and online techniques
The new skillsets needed in a high-growth marketing department
Tracking the performance of your marketing strategy

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How to Develop a Successful Content Marketing Program

Many professional services marketers have already discovered the power of content marketing, but many more firms just don’t know where to start. Which resources do you need to get a program up and running—and how do you keep it flying once you’ve gotten off the ground? Delve into some of today’s most pressing content marketing questions, including:

How do you use research to plan a content program?
What do you need to know to create a content marketing strategy?
Which tools do the most effective content marketers use?
What do the most successful content marketing programs look like, and how can your firm achieve the same results?

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Social Media for Professional Services

Many professional services firms—even those that have embraced other facets of online marketing—are still wary of social media. This workshop will explain how you can use social media to drive increased engagement expand your reach. Additionally, we will outline the best ways to encourage employee advocacy on social media. And we will lay out a strategy to improve your company presence on key social media platforms. The workshop will address:

Best social media platforms for professional services
The role of social media in the prospect/client journey
Employee advocacy—what is it and how to roll it out?

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When Referrals Aren’t Enough: Building a High Growth Firm

Nothing drives professional services success like referrals. Yet most firms don’t know what factors actually drive referrals. We will discuss how firms that generate the most referrals do things differently—and exactly which activities they focus on. We will lay out a program that any firm can use to increase referrals and grow faster. The workshop will cover:

Highlights from Hinge’s new research
The 3 key drivers of referrals
Which old-school marketing tactics do little to create referrals
How high-growth firms do referral marketing
How you can build a more reliable referral marketing program

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Custom Workshops

Don’t see what you are looking for? Give us a call or email us and we’ll be happy to craft a workshop just for you—one that addresses your biggest challenges.

Want to learn more or schedule a workshop?

Call us today for pricing: 703 391 8870 Ext. 107.
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