Introducing the Visible Firm®
The world’s only research-based program to grow your
professional services firm
Why clients choose us?
Who is it for?
Professional services firms that want to grow and attract the best talent.
Small firms
Practice areas
within larger firms
Large, multi-practice firms
Why it works
The Visible Firm is the most sophisticated, science-based marketing program ever created for professional services firms.
Based on 10 years of groundbreaking research into 20,000 professional services firms and their buyers Our Growth Algorithm™ identifies which tools and techniques are needed to drive each client’s growth Measure your progress against our proprietary industry benchmarks
Powered by Hinge’s Growth Algorithm™
At the heart of our Branding Program is Hinge’s proprietary Growth Algorithm™. This groundbreaking knowledge engine combines research about you and your clients with proprietary industry data from our ongoing study of over 30,000 firms and buyers of professional services. The results allow us to benchmark your firm against high growth firms and identify opportunities to position your firm in the marketplace.
What you can expect
Most Visible Firm clients see results within weeks.
Here’s how they perform on average:
Their visibility to prospects and new markets grows dramatically
Their perceived expertise is enhanced
And they develop a healthy stream of new, online leads
How it works
Phase 1: Strategy
Research
First, we investigate your clients and your marketplace, using a process we developed over 10 years and 18,000+ assessments
Benchmarking
Then we conduct a thorough evaluation, measuring you against key competitors and the top-performing firms in your industry
Strategy
Next, we articulate your goals, position your firm and develop a detailed marketing implementation plan
Phase 2: Tools
Identity & Collateral
From logo and tagline to marketing collateral, we equip you with the brand tools you need to succeed
Website
We will turn your website into a high-performance marketing hub, adapting your existing site or building a gorgeous new one
Infrastructure
If you need infrastructure to automate or manage your program, we’ll get you set up and operating smoothly
Phase 3: Implementation
Delivery
We run and monitor the program for you — for as long as you need us
Training
We teach your team everything they need to know to make the program a long-term success
Support
We will provide all the ongoing reporting, advice and mentoring you need
WHAT OUR CLIENTS SAY
“Hinge’s Visible Firm program has transformed the way we go to market. Now we have a system in place that builds our reputation and visibility over time.”
—Big Sky Associates