Branding / Collateral / Video / Website Design
Cherry Bekaert Rebranding
We repositioned this regional firm's brand to support its ambitions to compete on the national stage. The new brand identity conveys the credibility Cherry Bekaert needs to compete against the Big 4, while remaining approachable to its existing clients.
- Hermes Award Winner
- AVA Award Winner
- Commarts Award Winner
- Davey Award Winner
Sophisticated yet friendly
Kip Plowman, Managing Partner of Strategic Markets, on the firm's rebranding process.