Lee Frederiksen To Speak at 2015 AAM Summit in Orlando

Hinge’s Managing Partner, Lee Frederiksen will be speaking at the AAM Summit being held from June 7-10, 2015 in Orlando, Florida. Lee’s presentation will be at 11:20am on Tuesday, June 9th. In the debut of the 2015 Marketing Budget Benchmark Study, Hinge Marketing and the Association for Accounting Marketing conducted a brand new research study to better understand accounting firms’ marketing spending and organic firm growth.

Last year’s benchmark study revealed striking differences in how high and low-growth accounting firms both allocate and spend their marketing budgets. We expect that the updated study in 2015 will uncover more meaningful insights for accounting firms. In this presentation, we’ll share findings from this research on budgeting and accounting marketing.

Learning Objectives:

• Learn how high growth firms have repositioned their marketing dollars to drive organic growth and take away actionable tips to help your accounting firm build a better marketing budget.
• Learn the emerging trends that are shaping accounting marketing and how to develop forward-looking budgets for the future.
• Learn how your accounting firm’s marketing budget stacks up against firms of a similar size and geographic location.
• Learn how to use this research to build support among your leadership team.

To learn more about the conference, click here.