AccountingWEB publishes “3 Brand Pitfalls to Avoid Post M&A” by Lee Frederiksen. In this article, Lee describes three major, brand-related pitfalls associated with mergers and acquisitions and how to avoid them.

About AccountingWEB:

AccountingWEB is the leading online community for CPAs in the United States, providing news, software tools and guidance from top industry voices. We aim to inspire the modern accountant to embrace new ideas, develop, grow, and make changes that matter.