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Building a Competitive Advantage in Today’s Virtual Marketplace

In this webinar, Hinge's Lee Frederiksen, Ph.D. and Kelly J. Waffle make the case for why establishing a competitive advantage should be your firm’s highest priority and provide instruction on how to do it.

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Podcasts

Erik Kostelnik – Founder and CEO, Postal.IO

Cornelia Gamlem – Award-winning Author, Speaker, Consultant, and HR & Management Expert

Rhondalynn Korolak – Author of Pricing Value, Lawyer, Chartered Accountant & Business Coach

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Books

The Visible Expert^®

Inside the Buyer’s Brain

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Professional Services Marketing Book: Free Chapter

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Research Studies

Inside the Buyer’s Brain, Third Edition: Executive Summary

Employer Branding Study, Second Edition: Executive Summary

Where Opportunity Meets Value: Business Model Trends for Accounting Advisory Services

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Guides

Getting Back in the Game: A Playbook to Help Professional Services Firms Win Under “The New Normal”

Research as Content: A Guide for B2B Marketers

The M&A Guide for Professional Services Firms

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Webinars

Building a Competitive Advantage in Today’s Virtual Marketplace

Selling to Today’s Technology and Software Buyers: A Conversation with Constant Contact’s Dave Charest

Understand Your Buyers: An Expert Panel Discusses Today’s Buyer Journey

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Blog

Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing

How the AEC Marketplace Is Changing, and How Your Firm Can Adapt

Business Development Strategy: A High-Growth Approach

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Explore our ever-expanding universe of free marketing resources

Library

Free Webinar

Building a Competitive Advantage in Today’s Virtual Marketplace

Podcasts

Books

Research Studies

Guides

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