At Hinge we have been studying Visible Experts^®, people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on Rand Fishkin, a Visible Expert for in search engine optimization and content marketing.

In this video interview, Hinge Managing Partner Lee Frederiksen speaks with Rand Fishkin to learn about his journey to becoming a truly sought-after expert in the marketing world.

As the Wizard of Moz and a highly reputable expert in search engine optimization (SEO) and content marketing, Rand offers input on how others can climb the ranks and become known as a thought leader in their industries too.

Along with discussing Rand’s story, Lee and Rand also cover:

• How to become trusted in your industry niche by being transparent with your expertise
• Committing to content marketing to build your personal and firm brands
• The importance of developing relationships with other industry experts and influencers in cultivating your business and building trust and credibility
• Research findings on how individuals can become Visible Experts—and tips for getting to the top quickly

Additional Resources

• Find out more on becoming a sought-after expert in your industry by downloading a free copy of The Visible Expert book.
• Learn about our research into high visibility experts in the research report Visible Experts: How High Visibility Expertise Helps Professionals, Their Firms, and Their Clients.

How Hinge Can Help

Want to become an industry thought leader? It’s one of our specialities. Learn about our Visible Expert℠ Program or contact us to learn how we can help you demonstrate your expertise and build your visibility in the marketplace.